John Boville, IT and Ecommerce Director for Monsoon Accessorize, provides an overview of their omnichannel personalisation program with RichRelevance.
Through utilizing a mobile POS solution in-store, sales assistants were provided with the ability to personalize the experience for shoppers, leading to an 133% increase in basket size for one high street retailer.
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Coop sought an innovative personalization partner to help create a dynamic, customized site experience that increased engagement and conversion, with minimal IT investment.
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IDC’s research shows that personalised experiences deliver higher engagement, improved experience, increased spending, and better customer loyalty.
The future of shopping rests on a few incontrovertible facts: social media is here to stay, your customer is definitely mobile, increasingly local… and probably female. As customers change the way they research and buy your products, it’s imperative that your marketing strategies stay one step ahead of the game.